At the end of the day…

As a friend of mine usually likes to say: “at the end of the day”…what we really need to do is “… Get Found by creating great content, optimizing that content for search and promoting that content in social media and then convert these website visitors into leads and customers.”

I read this in an article from Hubspot Blog and I totally agree with this approach.

We sometimes get focused too much in rankings and forget that we have to focus our efforts in being found and in generating leads, this is what will move our business forward. Even if other people think that the important thing is generate traffic…bahhhh…if I have lots of visitors but generate no interest, what does this mean for my business? NOTHING!

2010 is now starting…

A new year is starting and I realize I’m not having the time I would like to dedicate to this Blog.

I hope I will arrange my time and find some to write down my thoughts and register articles I found interesting across the Web.

The truth is I have learned a lot since I engaged in Twitter (the one I use most for Professional findings), I receive tones of valuable links to very useful information. This is what I find exciting in Online Marketing, we are always on the move, every day theres is a new tip, a new solution for our challenges, we just need to type “How to….” in the search engines…and this applies either to our professional or personal life

The main challenge is to stay focused! Or else we wouldn’t sleep!

My phone crashed before New Year (this is horrifying in my case ) … Thanks to the web, I found the solution, hard-reseted it and got back to life!

GA – new features

Google Analytics has new features available: advanced filtering and new enterprise goals are definitely some interesting improvements.

“Web Analytics 2.0″

My probably next book to read has arrived…I have great expectations…hope I have the time for it…

Web Analytics 2.0 from Avinash Kaushik (@avinashkaushik)

Twitter Lists….hummm

I’ve been quite confused with these new Twitter lists ….but now I’ve got into it and it’s quite useful in fact.

Here are are 2 posts that helped me a lot:

Make a Twitter List and Check It Twice
HOW TO: Use Twitter Lists

I totally agree…Social Media is becoming a judge…

I was reading this article and thinking that I do exactly what is being mentioned. When I need to buy something I search blogs, forums, anything that talks about the product or service and most important, something that has comments or reviews, then I make my decision…

I did that just  recently when coosing my next mobile phone (smart, of course )! I did comparisons, watched Youtube demos…it’s positive but it can also be very confusing….

Tracking bit.ly no GA

Another excelent tip. Again hope it works

Tracking Documents in Google Analytics

Today I found this excelent tip for tracking documents (in my case mainly pdfs) in Google Analytics.

How to track downloads in Google Analytics automatically

We’ve installed it. Hope it works!

Google Advertising Qualified Professional

I have recently reached a goal I proposed myself to achieve, pass the GAP exam – I’m proud of myself . This is an area I like working and hoping strongly develop my skills.

“2009 Big List of B2B Marketing and Sales Blogs”

A list I can’t afford not to register, although I’m pretty sure I won’t be able to read most of these blogs (unfortunately).