Yesterday I (finally) started reading Paul Gillin’s book “The New Influencers”. It has a promising start so I hope I can finish it quick.
I started reading trends like Conversation Marketing, WOM, so it’s looking good.
I also found good content around Business Blogging:
– Blogging for Business (free webinar) – from Hubspot
So, it’s all starting to make some sense. Now the main challenge is to replicate this in a successful way.
Note: I have switched to English, as you might have noticed 🙂