As a friend of mine usually likes to say: “at the end of the day”…what we really need to do is “… Get Found by creating great content, optimizing that content for search and promoting that content in social media and then convert these website visitors into leads and customers.”
I read this in an article from Hubspot Blog and I totally agree with this approach.
We sometimes get focused too much in rankings and forget that we have to focus our efforts in being found and in generating leads, this is what will move our business forward. Even if other people think that the important thing is generate traffic…bahhhh…if I have lots of visitors but generate no interest, what does this mean for my business? NOTHING!